Social Media – BBNJ

The social media for our Biodiversity Beyond National Jurisdiction campaign revolves around the message “because biodiversity is everyone’s business.”

The message is an answer to the question “why does an organisation whose existence is about improving the environmental sustainability and social responsibility of tuna fishing, care about this?” Our answer, which is put succinctly in one of our social media graphics, is because healthy tuna stocks cannot thrive in an unhealthy ocean ecosystem.

The main themes in our social media follow the amplification of our joint position with the SSC & HKSSC, vocalising the market’s desire for a High Seas Treaty, progress on negotiations, what the treaty needs to contain, why it’s important we act and what the consequences are if we fail to.

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