Social Media – IATTC 2022

The social media for our IATTC 2022 campaign used the key message of ‘Transparent Tuna’ as its main focal point, with other asks forming the content to support it.

The theme of transparency covered GTA asks on Port State Measures, Transshipment and Observer Coverage, illustrated by the content with the #TransparentTuna box in the corner of some of the posts, while supporting content was produced to highlight the GTA’s additional asks for a precautionary harvest strategy for North Pacific Albacore and better Fish Aggregating Device management.

We used a combination of parodical, creative posts and more scientific, factual posts to appeal to both subject experts and a wider audience.

We use third-party cookies to personalise content and analyse site traffic.

Learn more