Social Media – ICCAT 2021

The social media for our ICCAT 2021 campaign was underpinned by the tagline “Make or break for Mako.” This RFMO campaign is unique in its focus on a non-tuna species, but observes the impact that tuna fishing has on this endangered shark. The GTA’s campaign therefore emphasised raising the visibility of the issue of mako by-catch and the urgency needed to stop retentions of mako sharks on board tuna fishing vessels.

Supporting messages about adopting management strategies for tuna stocks were also created.

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