Social Media – ICCAT 2023

The social media for our ICCAT 2023 campaign was centred around the tagline “Make a Plan to Last” to highlight the importance of developing a long-term plan for Tropical Tuna Conservation Measures. The visuals used relatable everyday scenarios to demonstrate the consequences of insufficient planning.

The campaign also contained supporting messages around Observer Coverage and implications for exceeding the Total Allowable Catch.

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