Social Media – WCPFC 2021

The social media for our WCPFC 2022 campaign revolved around our core message of “Don’t lose the label.” This message encapsulated the threat that tuna fisheries in the WCPO were facing at the possible loss of the MSC certification.

We used consumer survey data, catch data and quotes from our partners to create a series of social media posts. We also utilised some clever creative concepts around the idea of “prevention,” for example placing our audience in the future where tuna is only something you can see at a museum or hear about from your grandparents or by using the domino effect, visualising the idea that without action, these fisheries are heading towards the loss of their MSC status.

We use third-party cookies to personalise content and analyse site traffic.

Learn more