The social media for our WCPFC 2021 campaign was underpinned by the tagline “Keep stocks in the green.”
This was a call to implement harvest strategies, to prevent overfishing and maintain in the long-term the prized healthy statuses that all major stocks of WCPO tuna has. The GTA’s social media campaign could be split into the primary strand that fell under our campaign tagline to accelerate harvest strategies and a secondary strand that sought to protect human rights onboard fishing vessels. This is because these two issues held the highest saliency among the GTA’s audiences.
Our social media campaign combined more factual, implicit posts initially with posts that employed parody, wit and urgency into the advocacy later on in the campaign.
We're just a month away from the 19th Session of the #WCPFC, taking place this year in Da Nang, Vietnam.
— GlobalTuna (@GlobalTuna) October 27, 2022
Unless urgent progress is made in advancing harvest strategies, the WCPFC's healthy stock statuses will be at serious risk. #DontWaitTooLate #KeepStocksInTheGreen pic.twitter.com/8Q6iS3THY3
Electronic Monitoring, Port State Measures & Labour Standards onboard fishing vessels are on the GTA's wish list for #WCPFC.
— GlobalTuna (@GlobalTuna) October 31, 2022
But implementing harvest strategies to prevent overfishing and #KeepStocksInTheGreen is our priority ask: https://t.co/UDnk3RQtGI pic.twitter.com/n5zs78cbg5
What do we mean by #KeepStocksInTheGreen?
— GlobalTuna (@GlobalTuna) November 2, 2022
The Western-Central Pacific is an attractive area for our Partners to source tuna from, thanks to its healthy stocks. But unless harvest strategies are implemented, stocks may fall out of the green, damaging the area's credibility. pic.twitter.com/fAU1DrAbMf
#WCPFC are so close to adopting a management procedure (MP) for skipjack, but the Pacific Islands Forum Fisheries Agency are calling for a 6 year pilot of the MP. With MSC certification at risk, we have to be decisive.
— GlobalTuna (@GlobalTuna) November 8, 2022
⌛️ A skipjack MP must be implemented without delay. pic.twitter.com/stdfCexhLx
At this year's #WCPFC Science-Manager Dialogue, there was failure to agree the "settings" of a harvest strategy for South Pacific Albacore.
— GlobalTuna (@GlobalTuna) November 10, 2022
This means a harvest strategy will not be adopted before the December 2022 deadline and MSC certified albacore fisheries may be at risk. pic.twitter.com/8y6MFfkY2Q
Until Target Reference Points (TRPs) are established for bigeye & yellowfin stocks in the #WCPO, we have very little idea of where we need to be to keep these stocks in the green.#WCPFC must agree a revised workplan for TRPs in 2023 & adopt interim TRPs this year. pic.twitter.com/wUPmHvlDiO
— GlobalTuna (@GlobalTuna) November 11, 2022
SMDs are invaluable opportunities for scientists, managers & stakeholders to guide decision-making. For fisheries management that follows the science, they are essential.
— GlobalTuna (@GlobalTuna) November 14, 2022
We're calling on the #WCPFC to establish the SMD as a permanent working group. pic.twitter.com/DZN0rTNxk9
Don't want to wait until late November to find out what's on the table at the upcoming WCPFC meeting?
— GlobalTuna (@GlobalTuna) November 15, 2022
Well luckily for you, we have some info in this bitesized document, including the added bonus of the market's take on the proposals ➡️ https://t.co/ZdPLz4HuAq pic.twitter.com/fTLncB21YM
SMD groups have been indispensable to the development and adoption of harvest strategies for a variety of stocks, including Southern bluefin tuna and North Atlantic albacore.
— GlobalTuna (@GlobalTuna) November 18, 2022
It’s time #WCPFC established their SMD as a permanent working group. pic.twitter.com/8yPwPluho4
Human rights don't just count on dry land within national borders. They're universal.
— GlobalTuna (@GlobalTuna) November 21, 2022
The GTA fully supports #WCPFC's Crew Welfare Inter-sessional working group, under the leadership of New Zealand & Indonesia, in advancing labour standards on board fishing vessels. pic.twitter.com/gQLF2VFTNY
Why is it so important that #WCPFC adopts harvest strategies when their stocks are already "in the green"?
— GlobalTuna (@GlobalTuna) November 22, 2022
Our Executive Director @DrTomPickerell lays out what's at stake in this @WEF article if #WCPFC fails to #KeepStocksInTheGreen at next week's meeting https://t.co/vxiaB4ep8A pic.twitter.com/eWFC9KorzZ
"Why Western Central Pacific Ocean Tuna Fisheries' @MSCecolabel Certification is Under Threat"
— GlobalTuna (@GlobalTuna) November 22, 2022
New explainer from the MSC: https://t.co/MMzByrmg6m
Like a budget, harvest strategies help us know how much tuna we have & set rules so that we don't take out more than is required to keep numbers stable.#WCPFC's account might be in the black now. But without harvest strategies, stocks are in danger of falling out of the green. pic.twitter.com/iwWV5NbMaz
— GlobalTuna (@GlobalTuna) November 22, 2022
History is full of examples of catastrophes that weren't prepared for because there was no immediate danger.
— GlobalTuna (@GlobalTuna) November 23, 2022
Just because tuna isn't currently overfished in the Western & Central Pacific, it doesn't mean we shouldn't act now to #KeepStocksInTheGreen #WCPFC pic.twitter.com/rmXaf7kKX9
When 118 companies, almost half of which are GTA Partners & many of whom are direct competitors, unite behind a single message - you really must stand up & take note.
— GlobalTuna (@GlobalTuna) November 24, 2022
Read this joint letter coordinated by the NGO Tuna Forum #WCPFC #KeepStocksInTheGreen https://t.co/YTIX3otSIt pic.twitter.com/dSlx7tW2ym
Last week we held a roundtable discussion where #WCPFC delegates heard from GTA Partners about the changes the market is looking for to keep #WCPO tuna stocks 'in the green.' You can hear what GTA Partner @Waitrose said below.
— GlobalTuna (@GlobalTuna) November 25, 2022
Watch the full roundtable: https://t.co/F4LxBFQsgO pic.twitter.com/vbTYQ4aiAE
Day 2 of #WCPFC in a very hot & sticky Vietnam.
— GlobalTuna (@GlobalTuna) November 29, 2022
Will we achieve our goals? To bring some good luck, the GTA has distributed fortune cookies to all attendees 🥠#KeepStocksInTheGreen pic.twitter.com/posWqHssJY
Here we go... #WCPFC #KeepStocksInTheGreen pic.twitter.com/c77hzR1fKP
— GlobalTuna (@GlobalTuna) November 28, 2022
We don't have any unboxing videos - but we do have a fortune cookie opening one..... #KeepStocksInTheGreen #WCPFC pic.twitter.com/UqXjiNfVda
— GlobalTuna (@GlobalTuna) November 29, 2022
The tuna industry’s major players are calling for a more science-based approach to improve decision-making on management and conservation for skipjack tuna fisheries. https://t.co/wfnGze84nu
— GlobalTuna (@GlobalTuna) December 5, 2022
We have a clear message for #WCPFC delegates meeting next week:
— GlobalTuna (@GlobalTuna) November 25, 2022
If you keep delaying harvest strategies, your stocks may fall out of the green & the commercial credibility of the Western-Central Pacific will be damaged. #KeepStocksInTheGreen pic.twitter.com/NZBLUvqeMn